Our History

Getting Started in the Assisted Living Business

The founder of Country Place Living, Jack West, has been in the field of assisted living for over 25 years. He observed that most assisted living residences feel overly large and institutional, so he set out to start an assisted living business with smaller and more intimate living environments uniquely suited to aging adults 80 years and older.

Country Place Living has maintained a respected reputation as a leader in assisted living. We develop quality senior living residences that focus on the specific needs of aging seniors in underserved and unserved rural areas. We focus on individual care and comfort, and are staffed to provide exceptional professional care.

The history and experience of our system has resulted in a proven business model that is thoroughly planned to offer one of the highest quality senior living environments available while providing investors with a rewarding return on their investment. But more than that, we believe that you can truly “do good” for seniors and the community while “doing well” in business. Our franchise system allows you to develop a great business and live a successful lifestyle, while fulfilling an important and meaningful need for our growing senior community.



Our Focus

Since we focus on rural locations, owners take advantage of land values and profit from a unique niche in the market. We have an attractive option for franchise owners wanting to combine home and business, and build the lifestyle of their dreams – helping the community, helping people.

Our best franchise owners are altruistic by nature and profit-minded by design. We look for owners with a strong business or financial acumen that at the same time are caring, helpful and enthusiastic individuals. We expect honesty and integrity in our franchise partners, as well as a willingness to collaborate, work hard, and be accountable to the exacting standards of the Country Place Living organization.